{"id":452,"date":"2010-02-04T02:31:42","date_gmt":"2010-02-04T02:31:42","guid":{"rendered":"http:\/\/artistsofutah.org\/15bytes12\/2010\/02\/04\/utah-art\/"},"modified":"2018-11-20T23:47:54","modified_gmt":"2018-11-21T05:47:54","slug":"utah-art","status":"publish","type":"post","link":"https:\/\/artistsofutah.org\/15Bytes\/utah-art\/","title":{"rendered":"Utah Art"},"content":{"rendered":"

Discussing the SLC Film Center\u2019s screening of\u00a0Art & Copy<\/em>\u00a0this month (see below) our editorial staff got talking about advertising and Utah\u2019s art world. How could we go about telling the world \u2014 and our fellow Utahns \u2013about about our visual arts community? What\u2019s the right tone,? What will attract attention and give people a sense of what we are about? Would \u201cArt Elevated\u201d work? We\u00a0do<\/em>\u00a0have art and we\u00a0are<\/em>\u00a0above 4000 feet; but anyone who has been here in our winter inversion knows we\u2019re not quite elevated enough (see below below for Alex Haworth Johnstone\u2019s \u201cSmog Lake City\u201d). Should we co-opt another already established slogan, search for a tie-in with one of our biggest tourist attractions and tell everyone we have the \u201cGreatest Art on Earth.\u201d We could, but would anyone buy that?<\/p>\n

We scrapped those ideas and began toying around with more modest approaches. \u201cUtah Art: Not Nearly as Bad as Wyoming\u2019s\u201d came up. It could be part of a campaign, to be followed by, \u201cUtah Art: Way Better than Idaho\u2019s.\u201d And that\u2019s as far as we got before our creative energies had to be turned to putting out this month\u2019s edition.<\/p>\n

Have a better idea for how to brand the Utah art world and get our message out to the world? Send us your copy and\/or art to\u00a0editor@artistsofutah.org<\/a>. More of a suit than a creative? But interested in the idea of a billboard advertising Utah art? Make a tax-deductible donation to our Artists of Utah Billboard fund.<\/p>\n

What do you think of our new ad campaign?<\/p>\n

\n
\"\"<\/div>\n
15 Bytes<\/a><\/div>\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Discussing the SLC Film Center\u2019s screening of\u00a0Art & Copy\u00a0this month (see below) our editorial staff got talking about advertising and Utah\u2019s art world. How could we go about telling the world \u2014 and our fellow Utahns \u2013about about our visual arts community? What\u2019s the right tone,? What will […]<\/p>\n","protected":false},"author":1,"featured_media":12547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_piecal_is_event":false,"_piecal_start_date":"","_piecal_end_date":"","_piecal_is_allday":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual_arts"],"jetpack_featured_media_url":"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2010\/02\/600.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-06-24 18:35:17","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":2,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":40124,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/452\/revisions\/40124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/media\/12547"}],"wp:attachment":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}