{"id":24266,"date":"2013-12-05T12:36:46","date_gmt":"2013-12-05T18:36:46","guid":{"rendered":"http:\/\/artistsofutah.org\/15Bytes\/?p=24266"},"modified":"2023-11-25T17:33:19","modified_gmt":"2023-11-25T23:33:19","slug":"instantly-framed","status":"publish","type":"post","link":"https:\/\/artistsofutah.org\/15Bytes\/instantly-framed\/","title":{"rendered":"Instantly Framed"},"content":{"rendered":"
\"Tyler<\/a>

Tyler Bloomquist and Shalee Cooper of Instantly Framed.<\/p><\/div>\n

Early last fall Shalee Cooper, who was then working as our Image Editor, told us she had found a full-time business opportunity and would have to step down from her responsibilities at 15 Bytes. She had spent two years transforming the look of our magazine, so we were sad to see her go. For a while we ran into her at Alpine Art, where she was the Gallery Director, and were sure to check out the show she hung at Kayo Gallery in February (see our video profile in the\u00a0February 2013 edition<\/a>); shortly after that, though, she disappeared into a non-descript office space somewhere in the city and we had heard little from her since.<\/span><\/p>\n

Cooper recently came out of hiding, with some exciting news about what she has been up to. For the past year she has been working with Alpine Art Inc.’s experts in the framing business, Robin Grey, Apryll Killpack, and Cathi Sutherland, to develop\u00a0Instantly Framed<\/em>, a new app that helps social media users and photographers preserve and display their online photos through an easy iPhone app.<\/span><\/p>\n

“Being consciously aware of how dramatically photography has shifted with the immediacy of being able to make photographs from your phone I have become fascinated with how images have become digitally stored, transferred & forgotten,” says Cooper, whose own work and curatorial practice has included exhibitions that invite responses from photographers from around the world. “I am passionate about the tangibility of a print and I wanted to create an easy way for anyone to print frame and ship their photos directly from their phone to encourage the shared experience of a moment in a very accessible way.”<\/p>\n

With the app, users can quickly upload a photo to\u00a0Instantly Framed<\/em>\u00a0from their Facebook, Instagram, or iPhone camera roll and get it printed into a 12\u201dx12\u201d physical frame. The final package arrives in a couple of days.<\/p>\n

The app has a clean interface that allows you to crop your image, choose from three different sizes and gives you a visual image of what your finished piece will look like.<\/p>\n

“We have spent the last year refining our offering,” says Cooper, “from designing a custom easel back so that your frame will lie flush on the wall made of recycled materials or sit on a shelf, to creating a package made of a single piece of corrugated cardboard to also act as a gift box.” All artwork, logo, icons, & design are compliments of Cooper’s husband Tyler Bloomquist.<\/p>\n

Despite the app’s ability to provide relatively instant gratification,\u00a0Instantly Framed<\/em>\u00a0is conscious of not becoming part of our throwaway society. “Our frames are hand made and crafted in the USA the molding we have selected is FSC farmed from a sustainable walnut resource,” says Cooper. “Our photographs are made with archival inks and printed on a photo luster paper.”<\/p>\n

In keeping with her past curatorial work, Cooper says\u00a0Instantly Framed<\/em>\u00a0will go beyond your smartphone. “We want to provide a platform for others to tell their stories. Our blog will be highlighting (“Instantly Framing”) someone or something that inspires us weekly. We will be providing tips and tricks on how to improve making your photographs. We will be reviewing other photo apps and provide reviews on photography exhibitions and photographers.”<\/p>\n

In January they will be revealing their 12×12 project, in which they will be representing 12 photographers a year. And earlier this month they agreed to become sponsors of our Facebook feature\u00a015Grams<\/em>: we will feature a Utah Instagrammer every week and every quarter Instantly Framed will provide a free framing service to the Instagrammer selected by our readers.<\/p>\n

Instantly Framed<\/em>\u00a0is an iPhone app, and just launched this week. You can download it for free at\u00a0https:\/\/itunes.apple.com\/us\/app\/instantly-framed\/id754663886?mt=8.<\/p>\n