{"id":24264,"date":"2013-12-05T13:35:45","date_gmt":"2013-12-05T19:35:45","guid":{"rendered":"http:\/\/artistsofutah.org\/15Bytes\/?p=24264"},"modified":"2025-11-03T07:12:43","modified_gmt":"2025-11-03T14:12:43","slug":"salt-lake-citys-mod-a-go-go","status":"publish","type":"post","link":"https:\/\/artistsofutah.org\/15Bytes\/salt-lake-citys-mod-a-go-go\/","title":{"rendered":"Salt Lake City’s Mod a-go-go"},"content":{"rendered":"

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\nWhen Eric Morley was asked to identify a market gap for his \u201cIntroduction to Entrepreneurship\u201d class at Westminster College, his thoughts led him to the emerging artist. His partner Marcus Gibby is an artist who had unsuccessfully exhibited at local coffee shops and salons. \u201cI thought if\u00a0he<\/em>\u00a0was having trouble\u201d says Morley, \u201cthen other artists probably were too.\u201d Market gap identified. Next came the business plan, the concept, the pitch, and a name and logo. This case study carried through to his marketing class until, almost by accident, it became a reality: Mod a-go-go, a thriving furniture store and exhibition space in downtown Salt Lake City.<\/p>\n

Morley and Gibby\u2019s success so far is a result of hard work, an elegant vision and a sustainable business model. \u201cThere was a gap for new artists and I wanted to help Marcus sell his work\u201d Morley explains. \u201cWe both have a love for mid-century modern furniture, so we talked about it more and more, acquired a couple pieces of furniture, and then hunted for locations.\u201d<\/p>\n

They settled on South Temple in what used to be King\u2019s Row Tuxedo Shop. Their landlord Steve Price, with Price Realty Group, was holding the building for the right business. Fortunately, he shared in their vision and has been a tremendous supporter from the start. If you never walked into that space before, you would never know how much work went into the remodel. \u201cPeople didn\u2019t know how cool this building was because the windows were covered with racks of tuxedos, and only the main floor was open for customers\u201d says Morley. \u201cUpstairs was purely storage and it was in awful condition. We put in new floors, walls, a ceiling, windows and electrical.\u201d They did this all in nine weeks.<\/p>\n

Their opening on June 21, 2013 was huge, with 400 people in the building\u2014thanks to guerrilla marketing and, quite honestly, the artists exhibiting in the space who spread the news to all their family and friends. The name Mod a go-go simultaneously connotes class and fun, and that\u2019s what you get when you approach the floor-to-ceiling glass exterior. To walk in is to step back in time, but unlike other consignment shops that pack their pieces in so tightly you have to watch your step, this layout is so open and inviting you don\u2019t want to leave. Morley says he has spotted people lounging on sofas, playing with their iPads, and killing time while their tires are being rotated down the street at Big O. \u201cPeople just love hanging out here\u201d he says graciously. \u201cWe love that.\u201d<\/p>\n

Mod a-go-go mixes mid-century furniture with new pieces by local, contemporary furniture makers throughout their ground level showroom as well as upstairs. In fact, they recently hosted a modern chair competition which drew 22 artists and their best chair designs. But the beauty of this space is that you can\u2019t sit or stand anywhere without seeing contemporary, local artwork. When you venture upstairs you\u2019ll find that its walls are mostly dedicated to their visual artists, with furniture placed only to round out the space. They don\u2019t just hang art to make the furniture look good. Mod a-go-go hangs exhibits. Every 45-90 days they switch out their group shows to help as many emerging artists as they can.<\/p>\n

\u201cThe majority of our artists are hobbyists. They may come in with one piece or they may come in with twelve. Our whole idea is for them to build a reputation and connect with our customer,\u201d says Morley. \u201cSome day they may graduate from Mod a-go-go and we hope they do.\u201d Morley and Gibby take great pride in being a launching pad for these artists. It\u2019s too soon to tell the long term effects of their efforts, but a couple of their artists have quit their full time jobs to spend more time with their art.<\/p>\n

Showing your art at Mod a-go-go means you\u2019ll attract a young audience, not only looking to look at art, but to buy it as well. And the owners do everything they can to bring in as many clients as possible. Because they are a destination gallery Morley and Gibby try to do something new and fun for each Gallery Stroll. For the Holiday Stroll, look forward to a party featuring the local five piece jazz band\u00a0In Time<\/em>. And look forward to shoulder to shoulder customers, making themselves at home in what feels like a time capsule with a contemporary edge. As the owners invite you to get comfortable, they will make you feel like a guest rather than a customer. After all, they may technically be a consignment shop\u2014they just don\u2019t want to look like it.<\/p>\n

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Mod a-go-go, a furniture consignment shop and art gallery, is located at 242 East South Temple in Salt Lake City.<\/span>\u00a0For the Holiday Gallery Stroll they will feature small works by local artists and music by \u201cIn Time\u201d Jazz Band.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When Eric Morley was asked to identify a market gap for his \u201cIntroduction to Entrepreneurship\u201d class at Westminster College, his thoughts led him to the emerging artist. His partner Marcus Gibby is an artist who had unsuccessfully exhibited at local coffee shops and salons. \u201cI thought if\u00a0he\u00a0was having […]<\/p>\n","protected":false},"author":781,"featured_media":24320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61,14],"tags":[1777],"class_list":["post-24264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternative-venues","category-visual_arts","tag-mod-a-go-go"],"jetpack_featured_media_url":"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2013\/12\/blogmod.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-04-25 06:02:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/24264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/users\/781"}],"replies":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/comments?post=24264"}],"version-history":[{"count":7,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/24264\/revisions"}],"predecessor-version":[{"id":97558,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/24264\/revisions\/97558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/media\/24320"}],"wp:attachment":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/media?parent=24264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/categories?post=24264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/tags?post=24264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}