{"id":100299,"date":"2025-12-15T14:09:07","date_gmt":"2025-12-15T21:09:07","guid":{"rendered":"https:\/\/artistsofutah.org\/15Bytes\/?p=100299"},"modified":"2025-12-16T14:45:12","modified_gmt":"2025-12-16T21:45:12","slug":"people-still-use-facebook","status":"publish","type":"post","link":"https:\/\/artistsofutah.org\/15Bytes\/people-still-use-facebook\/","title":{"rendered":"People still use Facebook?"},"content":{"rendered":"<h4><a href=\"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-100301\" src=\"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood-1200x800.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood-1200x800.png 1200w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood-350x233.png 350w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood-768x512.png 768w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood-300x200.png 300w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood.png 1536w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/h4>\n<h4>Crazy thing, we were peeking under the hood of the website the other day and were surprised to find that we\u2019ve had more referrals from Facebook over the past couple of months than from Instagram.<\/h4>\n<h4>We weren\u2019t even sure people still used Facebook. Except, you know, your parents, Facebook usage being a clear indicator of someone of a certain age\u2014like having a Hotmail address.<\/h4>\n<h4 data-start=\"673\" data-end=\"862\">But when we went over to our Facebook \u201cInsights\u201d page, we found something even stranger: our audience there isn\u2019t dominated by Boomers at all.<br \/>\n<strong data-start=\"764\" data-end=\"862\"><br \/>\n<\/strong>Here\u2019s how it breaks down:<\/h4>\n<ul data-start=\"892\" data-end=\"1031\">\n<li data-start=\"892\" data-end=\"930\">\n<h4 data-start=\"894\" data-end=\"930\"><strong data-start=\"894\" data-end=\"904\">45\u201354:<\/strong> 26% (our largest group)<\/h4>\n<\/li>\n<li data-start=\"931\" data-end=\"951\">\n<h4 data-start=\"933\" data-end=\"951\"><strong data-start=\"933\" data-end=\"943\">35\u201344:<\/strong> 24.6%<\/h4>\n<\/li>\n<li data-start=\"952\" data-end=\"970\">\n<h4 data-start=\"954\" data-end=\"970\"><strong data-start=\"954\" data-end=\"962\">65+:<\/strong> 22.6%<\/h4>\n<\/li>\n<li data-start=\"971\" data-end=\"991\">\n<h4 data-start=\"973\" data-end=\"991\"><strong data-start=\"973\" data-end=\"983\">55\u201364:<\/strong> 19.3%<\/h4>\n<\/li>\n<li data-start=\"992\" data-end=\"1011\">\n<h4 data-start=\"994\" data-end=\"1011\"><strong data-start=\"994\" data-end=\"1004\">25\u201334:<\/strong> 7.3%<\/h4>\n<\/li>\n<li data-start=\"1012\" data-end=\"1031\">\n<h4 data-start=\"1014\" data-end=\"1031\"><strong data-start=\"1014\" data-end=\"1024\">18\u201324:<\/strong> 0.2%<\/h4>\n<\/li>\n<\/ul>\n<h4 data-start=\"1033\" data-end=\"1144\">In other words: Millennials and Gen X are the ones clicking our links on Facebook\u2014not the grandparents.<\/h4>\n<h4 data-start=\"1146\" data-end=\"1361\">Not really sure what\u2019s going on here. But if you suffer from FOMO, you may want to dust off your old password and log back into Facebook. Turns out it\u2019s not just political rants and Marketplace recliners over there.<\/h4>\n<h4 data-start=\"1363\" data-end=\"1778\">And when you zoom out, the picture gets even clearer: Facebook is still enormous. According to DemandSage, it has around 3.07 billion monthly active users, compared to Instagram\u2019s widely accepted 2 billion. Even more surprising, Facebook still has over 2.1 billion daily users, while Instagram\u2019s last confirmed daily number is about 500 million. Pew Research says that in the U.S., about 71% of adults use Facebook; only 50% use Instagram.<\/h4>\n<h4 data-start=\"1780\" data-end=\"1810\">So what does this mean for us?<\/h4>\n<h4 data-start=\"1812\" data-end=\"2189\">We might have a social-media platform bias. Instagram <em data-start=\"1870\" data-end=\"1877\">feels<\/em> like the natural home for artists \u2014 it\u2019s visual, fast, stylish. It feels like everyone we talk to is over there because, well, they are. But maybe that\u2019s the problem. Instagram might be functioning like a gallery stroll: a lively crowd, lots of artists talking to other artists, lots of energy and conversation.<\/h4>\n<h4 data-start=\"2191\" data-end=\"2377\">Meanwhile, Facebook\u2014the place we\u2019ve all quietly abandoned\u2014might be where the collectors, the readers, and the people actually clicking our articles are still hanging out.<\/h4>\n<h4 data-start=\"2379\" data-end=\"2426\"><a href=\"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-100302\" src=\"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips-290x290.jpg\" alt=\"\" width=\"290\" height=\"290\" srcset=\"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips-290x290.jpg 290w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips-350x350.jpg 350w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips-768x768.jpg 768w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips-120x120.jpg 120w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips-360x360.jpg 360w, https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/hintsntips.jpg 1024w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/a>Early in 15 Bytes&#8217; history we ran a series called &#8220;Hints &#8216;n&#8217; Tips.&#8221; For several years, it was <a href=\"https:\/\/artistsofutah.org\/15Bytes\/author\/john-hughes\/\" target=\"_blank\" rel=\"noopener\">John Hughes&#8217; advice on plein-air painting<\/a>, but it began as a series of articles on advice for artists and art lovers alike: framing, business cards, tax advice, copyright law, works on paper, starting a collection, etc.<\/p>\n<p>In 2026 we&#8217;re going to lean into that part of our past by looking at market trends in social media, interior decor, framing alternatives, marketing strategies and more.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Crazy thing, we were peeking under the hood of the website the other day and were surprised to find that we\u2019ve had more referrals from Facebook over the past couple of months than from Instagram. We weren\u2019t even sure people still used Facebook. Except, you know, your parents, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[23],"tags":[],"class_list":["post-100299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hints_n_tips"],"jetpack_featured_media_url":"https:\/\/artistsofutah.org\/15Bytes\/wp-content\/uploads\/2025\/12\/facebookunderthehood.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"publishpress_future_action":{"enabled":false,"date":"2026-08-07 08:46:23","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/100299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/comments?post=100299"}],"version-history":[{"count":1,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/100299\/revisions"}],"predecessor-version":[{"id":100303,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/posts\/100299\/revisions\/100303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/media\/100301"}],"wp:attachment":[{"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/media?parent=100299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/categories?post=100299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artistsofutah.org\/15Bytes\/wp-json\/wp\/v2\/tags?post=100299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}