Articles offering advice on a variety of visual art subjects, including plein air painting, equipment, business practices and more.
No matter what your line of work, getting your name and work into print is a valid marketing strategy. It’s especially helpful for artists because we have not only a name and a story, but a compelling visual to go with it! And the more visibility for our […]
The Fine Art Print Market . . . it’s glamorous, it’s mysterious, it’s scary. But most of all, it’s very hard to find out how and when to make that move. In the next two installments of our “Marketing Tips” we will help you determine if it is […]
In a previous article , we talked about the importance of advertising and one of its basic tools: the color business card. This is a good start, but as soon as possible it is important that you move ahead with your advertising program. The postcard should be your […]
When it comes to promoting the arts in Utah, visual artists often feel the media does not give enough attention to the ever-growing artist population and the events they try to promote. Sometimes it seems performing arts organizations such as the Utah Symphony/Opera, Ballet West and even University […]
by Ruby Reece In the many years that I have spent talking with artists all across the country – the most frequent question is “Where do I start?” And the answer to that is ALWAYS – “Start with advertising!” When a business opens for the first time, do […]
by Heather Weiler Lately there has been a lot of talk in Salt Lake City about “art” and what role it will play in the revitalization of Salt Lake City’s downtown. While business ventures have often thrived as a result of having the arts in their midst it […]
The Utah Arts Council and Artists of Utah treated over fifty Utah artists to an invaluable crash course in website design and creation issues recently. On October 8, presenters Steve Coray, Shawn Rossiter and Kenny Pratt conducted the free workshop to help artists answer their questions and concerns […]
It’s an ideal morning inside the Artist Resource Center — the sounds of papers turning, printers printing and the tapping of computer keys fill the room and even spill out into the Rio Gallery that shares the same space inside the historic Rio Grande Depot. While one artist […]
There are lots of educated, talented artists out there who are producing solid art, but who are failing. Failing to get into juried shows. Failing to obtain grants. Failing to get into galleries. Failing to sell their artwork. Now, I’m not an artist, but I am an arts […]
