Discussing the SLC Film Center’s screening of Art & Copy this month (see below) our editorial staff got talking about advertising and Utah’s art world. How could we go about telling the world — and our fellow Utahns –about about our visual arts community? What’s the right tone,? What will attract attention and give people a sense of what we are about? Would “Art Elevated” work? We do have art and we are above 4000 feet; but anyone who has been here in our winter inversion knows we’re not quite elevated enough (see below below for Alex Haworth Johnstone’s “Smog Lake City”). Should we co-opt another already established slogan, search for a tie-in with one of our biggest tourist attractions and tell everyone we have the “Greatest Art on Earth.” We could, but would anyone buy that?
We scrapped those ideas and began toying around with more modest approaches. “Utah Art: Not Nearly as Bad as Wyoming’s” came up. It could be part of a campaign, to be followed by, “Utah Art: Way Better than Idaho’s.” And that’s as far as we got before our creative energies had to be turned to putting out this month’s edition.
Have a better idea for how to brand the Utah art world and get our message out to the world? Send us your copy and/or art to firstname.lastname@example.org. More of a suit than a creative? But interested in the idea of a billboard advertising Utah art? Make a tax-deductible donation to our Artists of Utah Billboard fund.
What do you think of our new ad campaign?
Categories: Visual Arts